Second in Command: The Misunderstood Role of the Chief Operating Officer

executive vice president vs coo

Chief creative officerCCOIn one sense of the term, responsible for the overall look and feel of marketing, media, and branding. Chief compliance officerCCOResponsible for overseeing and managing regulatory compliance.

  • Larry Ellison hired Lane from consultancy Booz Allen Hamilton and tasked him with turning around the deeply troubled sales and marketing organizations.
  • The CEO and CTO are joint presidents, with the CEO serving as chair and the CTO as vice chair.
  • Boards of directors most often include inside directors, who work day-to-day at the company, and outside directors, who can make impartial judgments.
  • Second, companies are becoming more deliberate about succession planning.
  • A COO may have company-wide authority in one firm, while he may be focused in one aspect of operations in another.
  • Though the connection is widely noted, a new global survey quantifies how strong that link is among the highest ranking senior executives, the so-called C-suite, and those on boards at large companies with revenues more than $250 million.
  • The CFO will report directly to the CEO and may also be a member of the board of directors.

A COO is a member of the C-suite, which refers to the C-level executives making up a company’s management team. Vice chair or vice chairman – officer of the board of directors who may stand in for the chairman in his or her absence. However, this type of vice chairman title on its own usually has only an advisory role and not an operational one . An unrelated definition of vice chair describes an executive who is higher ranking or has more seniority than executive vice president.


Understanding the roles distinctly, however, and considering their differences reveals a few things clearly. Responsibilities include generating new ideas, identifying opportunities for innovation, and propelling the company towards the future. Learn more about C-level Management, including common C-level positions, essential skills, step-by-step guide, and frequently asked questions. Typically, the title of CEO is given to the person who has complete management responsibility for the company they work in. Duties are broad, involved, and complex and are set by the board of directors.

Is COO higher than VP?

The COO usually has more work scope than an Executive Vice President. But the Executive Vice President generally has more power and responsibility than a COO. That is why an Executive Vice President is higher than a COO.

Responsibilities include establishing the brand tone, voice, and position, managing content creation, and overseeing social media communications. Responsibilities include establishing a successful hiring process, training and evaluating employees, overseeing employee development, promotion, retention, and managing long-term HR strategies. Oversees the information technology department as well as all of the business’s computers. Responsibilities include strategic planning, increasing the business’s value, selecting hardware and software, and improving customer service through technology. The main duty of the CFO is to maintain and improve the financial health of the company by keeping track of revenue and expenses, analyzing financial data, and acting as the liaison between the company and financial institutions. They will make recommendations to the CEO and board of directors and implement financial decisions to strengthen the company’s financial strength.

What is the difference between CEO and COO?

A chief executive officer is the highest-ranking executive of a firm. CEOs act as the company’s public face and make major corporate decisions.

  • I didn’t have particular expertise in education, but I knew how to do all the operational stuff, so I created the structure, wrote the business plan, etc.
  • You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy.
  • The CFO is required to present this information to the board of directors at regular intervals and provide it to shareholders and regulatory bodies such as the Securities and Exchange Commission .
  • A COO is a member of the C-suite, which refers to the C-level executives making up a company’s management team.
  • While the CEO usually has a place on the board of directors and may, in fact, even be the chairperson, they report directly to the board.
  • A VP is usually a level above a director, and can be a director’s manager.

He also serves as a member of the Wells Fargo Operating Committee. While titles in large companies and organizations can be complex and sometimes difficult to follow, the roles of executive vice president and senior vice president are fairly standard in terms of their responsibilities. While both positions are high-ranking executive roles that indicate an individual’s value and contributions to the organization, the oversight and decision-making capabilities, as well as earning potential, are far greater for one role than for another. The chief operating officer is a senior executive tasked with overseeing the day-to-day administrative and operational functions of a business. The COO typically reports directly to the chief executive officer and is considered to be second in the chain of command. In contrast to the first model, some COOs are responsible primarily for programs, while the ED, the chief financial officer, or another senior executive oversees the more administrative functions. When Lyndia Downie was vice president of Pine Street Inn, all of the programs reported to her, and she was second in command.

What is the average salary of a CFO?

Such as meeting board members, shareholders, managers, investors, etc. As well as working with legal counsels, keeping executive vice president vs coo good relationships with government officials, keeping good relationships with media representatives, etc.

VEDU Announces New CEO and COO Appointment – AccessWire

VEDU Announces New CEO and COO Appointment.

Posted: Wed, 04 Jan 2023 13:33:08 GMT [source]

How can a pair of executives get past such perils and develop an extraordinary level of trust? The CEO must feel certain that the COO shares the vision, is not gunning for the top spot, and can get the job done. Conversely, the COO must be sure that the CEO will provide whatever is needed to do the job, will not put any obstacles in the way, and will not thwart future career advancement. Let’s explore this question more fully, framing it in terms of what each party owes the other. In truth, as we’ve said, the seven roles are not mutually exclusive. Though it’s hard to imagine a single person wearing several of these hats all at once, it’s quite possible that a COO could wear two of them simultaneously.

Typically, this role is second in command to the president of the company; and, other vice presidents may report to the executive vice president. Usually, the role not only has power, but also a good deal of responsibility, as the executive VP is often charged with strategic planning, budgetary considerations, as well as the operational and financial health of the organization. The executive VP often represents or stands in for the president, and others consult with him when making high-level decisions. Additionally, an executive VP may be responsible for the professional development of lower level executives, ensuring high performance levels within an organization. Many companies now also have a chief marketing officer , particularly mature companies in competitive sectors, where brand management is a high priority.

  • Secretary or company secretary – legally recognized “titled” corporate officer who reports to the board of directors and is responsible for keeping the records of the board and the company.
  • The COO takes care of all the administrative and operational aspects of the company and reports to the CEO.
  • A corporation often consists of different businesses, whose senior executives report directly to the CEO or COO, but that depends on the form of the business.
  • The COO – sometimes known as the vice president of operations – is typically the second in command in a company and reports to the CEO.
  • It turns out there are seven basic reasons why companies decide to hire a COO, and these yield seven roles that COOs can play vis-à-vis their CEOs.
  • He is responsible for public safety, crisis and emergency management, housing operations, parking, transportation, facilities operations, design and construction.
  • The VP usually functions as the second in command within the organization.

It also has a high level of responsibilities and is often referred to as the right-hand man of the CEO. Managing day-to-day operations of the company to make sure that the company’s objective will be met. The Executive Vice President is considered as a first among equals. Also, he or she has similar job scope with the Chief Operating Officer . Scott holds a Bachelor of Arts from the University of Minnesota and a Master of Business Administration from the University of Maryland. He serves on the board of trustees of Phipps Houses and the international board of the END Fund in New York City.

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